Jay McAsh

Jimmy Jazz x Camron x Reebok Activation


Jimmy Jazz Camron Purple Camo Iverson Question Activation


Graphic Design/ Graphic Illustration

Jimmy Jazz was responsible for putting together an event to promote a the “Cam’ron x Reebok Purple Camo Iverson Question.” Killa Cam’s Flee Market (which was the name of the activation) was supposed to be reminiscent of a New York style bodega with canned goods, sodas, juice boxes, and cereal boxes. I was contracted to create the bodega backdrop, the labels for all of the food items that were going to be props for the in store setup.

Jimmy Jazz, a popular retailer of urban footwear and streetwear, held a one-night ‘brand activation’ event at their Harlem store for the exclusive launch of rapper Cam'ron’s new signature sneaker, Reebok Question Mid. Fans were given the opportunity to meet Cam’ron at the in-store signing and media event and purchase the new #Flee4s days before hitting the market.

The marketing team at Jimmy Jazz contracted me to design the packaging for the cereal, can goods, the ultimate pop-up store: “Killa Cam’s Flee Market.”